Online advertising is a huge industry and is made up of various form. SA-SEO looks closely at the opportunities that are available and we always pick the one’s that work best and deliver results for our clients. There are however a few ponts that need to be taken into account. You can just put an add or a link just anywere. there is allot of research that goes into choosing an advertising partner....

Website optimisation is the process of optimising a website for a specific perpose. A company intranet for example will optmisied for the internal team using it. A website for a schoold will be optimised for students, teachers and potensial future students.  Website optimisation means that a website is optimised for the usage of certain group of users. Those users are the most important and the website...

Search Engine Optimization (SEO) is an internet marketing strategy that provides online businesses with better search rankings and, ultimately decides the success or failure of an online venture. An SEO company packs an arsenal of tools that can increase organic rankings to generate higher ROI (return on investment). One aspect of the SEO process is choosing the right domain name. Having the right...

Let’s talk about linking for a moment. Linking is a way for you to promote your website and it’s content. It is also considered a very effective form of online marketing, there is however a big BUT when it comes to linking. I covered I little about linking in SEO Myth 2 and said that it is very important to only link to and from relevant sites to your site. Adding your link to a site that...

It certainly shouldn’t. Don’t lock yourself into a year contract with any company unless you already have an established business relationship. Yes seo should be performed on a month to month basis and there must be a clear understanding of the objectives and relative timetable. Often, both the long and short term maintenance contracts that many firms insist on including with each job...

Guarantees would be nice if they were worth the paper they are printed on. In fact, most guarantees from SEO firms have the same fine print in them, as long as they get one of your keywords to the top of any major search engines, they have fulfilled their end of the agreement (yeah right!). It’s easy to be number one for terms that no one else is competing for. Let’s say you are a engineering...

Wrong, very very wrong, especially if you want to rank well on Google. You must have both on and off site SEO. Keyword density may work on MSN (for the time being), but it will take more than that to rank well for all search engines. There are a lot of factors that play a role in having a well ranked site. Content, keyword density, meta data, site structure etc all play a role. As I said you need...

You can and should optimise every page on your site. A common mistake made by many is only optimising the landing page, this is a bad move. For example, if you have a website that sells a product or delivers a service you have to not only optimise the index (also reffered to as the home or landing page) but also the page where the content of the product or service is located, after all this is where...

If you’re a huge corporate giant with a arsenal of websites then yes. The problem with hiring someone in house is, they are paid hourly or by salary. Most SEO firms (SA-SEO.co.za included), charge per project. It doesn’t matter how long it takes, you pay a set fee. So hiring a firm to do the work saves you a lot of money. Also remember as a SEO specialist I focus on this industry and the...

In the short term…true. In the long term…no way. Why? Organic SEO is preferred 5 to 1 over PPC. As I said in the previous article Organic results are preferred as those results are the most relevant to your search term. In most cases PPC ads have little or no relevance to the search. With PPC almost any keyword can be used because it’s paid for. I normally tell website owners the...