When you’re thinking about what makes a good website, you first need to examine your goals. Do you want to sell something? Then including a safe checkout system is a must. Do you want to help people find things to do in your city? Having a good way to search restaurants, events, and historical sites is necessary. Your goals will determine what kinds of things you need to include on your website to...

In the world of search engine optimisation there are generally two schools of thought on the methods and techniques that should be utilised to raise a website in search engine rankings. Of these two schools there is ‘black hat’ optimisation that can be described as unethical and pursues a course of action that works towards hoodwinking the search engine mechanisms into raising a sites’...

The topic of Search Engine Optimization (SEO) can certainly be a complex one, and for many small businesses it seems like talking about SEO is like speaking a foreign language – possibly a language from another world all together. But there are some key concepts that, while not entirely simple, are vital to understanding the importance of SEO and what it takes to see a website listed in the top search...

Within the last six months, a high percentage of web businesses have increased efforts to makeover their sites. At the crux of the changes being implemented is good old SEO. Writers are busy coming up with fresh new content that will bring the site up in the rankings; analysis is being feverishly conducted to see what keywords are working and what needs tweaking. In fact, more and more businesses are...