SEO Myth 5 – Hiring an SEO specialist In House is cheaper
If you’re a huge corporate giant with a arsenal of websites then yes. The problem with hiring someone in house is, they are paid hourly or by salary. Most SEO firms (SA-SEO.co.za included), charge per project. It doesn’t matter how long it takes, you pay a set fee. So hiring a firm to do the work saves you a lot of money.
Also remember as a SEO specialist I focus on this industry and the way it moves and changes. This is the same or at least should be with all firms in this industry. A lot of time is spent on research and trends to make sure that clients keep on getting optimal results. Hiring someone in house could lead to their attention being diverted.
Two quick tips when choosing a SEO firm:
1. No company can guarantee top billing in the major search engines. If they do, keep looking until you find someone that is more trustworthy.
2. There is no magic formula for ranking success. An SEO company should get to know your business, and realise that consistent effort produces results. Like the tortoise who raced the hare, the successful SEO company understands that slow and steady wins the race.