SEO Myths That Make the Good Guys Look Bad
I own and run a Search Engine Optimisation (SEO) company. Running a SEO company is an exercise in patience, as most business website owners get fed a bunch of nonsense by big corporate companies that just try to make a quick buck and at the end of the day make the good guys look bad when the empty promises are revealed. The questions and/or statements known to me as “Myths” are what a lot of people I come in contact with, ask me.
Over the past few months I have contacted a couple of businesses that have websites and I asked them if they are happy with the way they get found online. Everyone I spoke to said “Yes, I am listed on a search engine”. But note, I didn’t ask whether they are listed on a search engine, I asked if they are happy with how people are finding them online. The reason I did this little test is because I had a hunch that many website owners do not have the necessary knowledge to find out whether their Online presence is bringing them customers. I definitely don’t blame them for not having this knowledge, after all, they have a business to take care of and decisions to make.
One of the major decisions that a business owner needs to make revolves around “marketing”. Let’s quickly take a guest house as an example. Almost all guest houses in Port Elizabeth have websites, but are they getting marketed online correctly, is the word being spread in the correct manner, and are they listed for the right search terms? Sadly I have to say; “No”. In most cases online marketing for accommodation in Port Elizabeth is not being done correctly.
Over the next 10 week days I will be covering various “myths” regarding SEO. The mission at the end of the day is to shed a positive light on SEO and the fact that it DOES work if approached correctly. The topics that I am going to cover will give you some insight and knowledge on things you should know.